Morning coffee anyone?

By admin

How many times we run into the same scenario first thing in the morning?

We are out the night before, having fun with friends or family, having dinner and wine, or just attending a Broadway show, and getting to bed real late that night.

The next morning we wake up with a hangover or just a simple headache after a night out, and the first thing we say as we open our eyes and wobbling into the kitchen “I need my coffee”

That happens almost every day in millions of houses, if you are heading to the office that day or you just having a day off at home , you are already programmed like a good machine , reliable and always on time , never ever fails to ask or have your morning coffee, sometimes you whisper it , sometimes you just mumble with foggy mind, sometimes you even yell it from upstairs, but you always , and everyday you NEED YOUR COFFEE.

Now that we realized our habits and following actions, let’s think for a minute what really is drawing us so strongly to that coffee? and why we go out of our way to find the best coffee or make its preparation easier for us every time  we want to make one in our kitchen?

As we mentioned before , we as humans very well programmed since out birth, we learn how to walk , we learn how to eat, we learn how to drive , and we learn to like and have our coffee and meals every day , coffee became an integral part of our lives , and for that same reason we build many businesses around it , and just to count few , we grow and sale coffee as a raw material, we grind it and package it in the best looking package, we display it the best we possibly can , and we drink it from that special COFFEE CUP we have reserved for us at home, and these days we store it in coffee dispenser on our kitchen counter, that way we have easier access and fresher coffee every day.

So it is time to finally admit that we are programmed in that wonderful habit of coffee drinking, and enjoy it sub consciously every day as we already from young age developed a liking taste to it in our system, it is almost like the key that turns the car engine every morning!